Benefits Of Google Analytics: Why Bloggers Should Use Google Analytics?
Google Analytics is no less than Superman, so it wouldn’t be wrong to call it a Super-app. Well, why not? It is a compelling platform.
Let’s have a look at what benefits of Google Analytics has for bloggers:
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1. Goal Flow Report:
2. New vs. Returning Visitors Report:
It helps you understand whether you’re actually building a retained readership, or your audience is just passing by, and never coming back. In simple words, this report helps you to compare the behavior of your returning audience as well as your new visitors to your site.
3. Site Search Report:
Google Analytics’ Site Search Report is beneficial, as it tells you what kind of content visitors come to look for on your site, and whether or not they’re able to find that.
If you look at the search terms, you can also find content ideas and opportunities to cross-link. Improving your keyword structure will eventually enhance search results, retention, and engagement.
4. Real-Time Reports:
Other than these reports, this Super-app offers Site Speed Report, Landing Pages Report, Search Console Report, Referrals Report, Backlinks Report, All Campaigns Report, Social Landing Pages Report, and many more.
1. Session Quality:
Why should you use it?
The quality of a blog or an article is known by the length of the time people spend on reading it. So, pay attention to your focus group and the social platform to vary the duration of your content.
2. Acquisition Traffic:
3. Queries Report:
4. Content Drilldown:
5. Landing Page:
6. Behavior Flow:
Benefits of Google Analytics Metrics for Bloggers:
1. Session Duration: It will allow you to make sure you’re looking at the amount of time your audience spent on your page.
2. Dwell Time: It is the amount of time someone spends on your site after arriving from a search engine results page. This shall allow you to know whether people are actually viewing your blog posts or not.
3. Scroll Depth: Records how far users scroll down each page of your website.
Google Analytics tips for bloggers
1. Know your blogging goals:
2. Link Google Search Console and Google Analytics:
If you link Google Search Console data to Google Analytics, it will give you more unobstructed visibility into organic searches that are driving traffic to your blog.
3. Identify underperforming blog posts:
4. Organize your blog URL structure:
5. Create blog-specific filters:
6. Fix the 404 errors:
Now, you will find all the pages that are getting traffic but are returning 404.
7. Exclude your IP address:
8. Add UTM links:
So, how free do you think is Google Analytics?
There is a free and paid version of Google Analytics (which is called Analytics 360).
Know The Limits of Google Analytics
- Conversion funnel analysis – Use tools like Amplitude, Mixpanel, and Hotjar
- Scroll and click analysis – Use products like Hotjar, CrazyEgg, and Lucky Orange
- Social share analysis – Use Buzzsumo, Ahref or Sprout Social
- Keyword and backlink analysis – Use Google Console, Yoast or SEMRush
- Content analysis – Use Highlights or Atomic Reach.
Google Analytics can be daunting at the beginning, even for veteran online business owners. But there is nothing to feel discouraged about it. It may seem a little terrible at first, but like any other tool, frequent usage will increase finesse and ability. Spend some time, even if it is only for a few minutes, logged into Google Analytics, and familiarizing yourself with the system.
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