A Novice’s Guide To LinkedIn Marketing
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What is LinkedIn marketing?
Over 30 million companies use LinkedIn for business- not just because it’s a distinct social network for hiring and recruting top talent. LinkedIn has over 690 million members, and more and more brands are using LinkedIn marketing to network, connect, and sell everyday.
Here are a few useful hacks and steps you can perform to result in at least one strong, as in a likely-to-convert lead every other day.
Steps to successful LinkedIn marketing
1. Create a company profile:
2. Search engine optimize your LinkedIn profile:
3. Search for an extremely targeted audience and connections:
4. Stay relevant to your customers:
5. Grow your email marketing list:
6. Use LinkedIn's sponsored tools:
i. Sponsored Content
ii. Sponsored Messaging
There are two main formats of sponsored messaging-
iii. Text Ads
iv. Dynamic Ads
Follower Ads- Increase your audience and gain higher number of followers for your LinkedIn or Showcase Page, and nurture your influence when they see and engage with the raw and informative content you share on LinkedIn.
Content Ads– Lead is generated as members download your content. The leads are directly downloaded to Campaign Manager. The leads can also be sent to your CRM or marketing automation tool.
Spotlight Ads– Drive traffic to your landing page or website by featuring your product, event, newsletter, service, and more, with a clear instructions for action for your target viewers. With spotlight ads you can generate lead when content is downloaded. The content can be downloaded directly to your Campaign Manager. You may even transfer them to your CRM or marketing automation tool.
7. Post quality content:
Posting the right content at the right time is imperative to growing your audience base on.
8. Stay active:
9. Leverage groups and make your own:
10. Build relationships:
Special 3 step strategy for lead generation
1. Add 20 of your dream clients:
2. Comment on ten posts by your dream clients:
3. Post informative content:
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