A Novice’s Guide To LinkedIn Marketing
- August 7, 2020
- 12:02 pm
- 2 Comments
Table of Contents
What is LinkedIn marketing?
Over 30 million companies use LinkedIn for business- not just because it’s a distinct social network for hiring and recruting top talent. LinkedIn has over 690 million members, and more and more brands are using LinkedIn marketing to network, connect, and sell everyday.
Here are a few useful hacks and steps you can perform to result in at least one strong, as in a likely-to-convert lead every other day.
Steps to successful LinkedIn marketing
1. Create a company profile:
- The picture you add to your company must be an iconic one that showcases your brand.
- The About Us must be informative enough to give your audience a decent idea of what your company and brand offer.
- You should be as straightforward and transparent as possible when writing in the About Us section.
- Featured groups are crucial to generating new leads; therefore, do not forget to join them.
2. Search engine optimize your LinkedIn profile:
3. Search for an extremely targeted audience and connections:
4. Stay relevant to your customers:
- Introduce yourself to potential customers after thoroughly searching through the LinkedIn databases.
- Stay in touch with the people who seemed interested in acquiring your product or service.
- Send emails every month to transfer information about the kinds of issues your company can solve for its customers, and communicate what you have achieved thus far with other clients and customers.
- Engage with your audience through various means, such as webinars.
5. Grow your email marketing list:
6. Use LinkedIn's sponsored tools:
i. Sponsored Content
- Single Image Ads
- Video Ads
- Carousel Ads
ii. Sponsored Messaging
There are two main formats of sponsored messaging-
- Message Ads
- Conversation Ads
iii. Text Ads
iv. Dynamic Ads
Follower Ads- Increase your audience and gain higher number of followers for your LinkedIn or Showcase Page, and nurture your influence when they see and engage with the raw and informative content you share on LinkedIn.
Content Ads– Lead is generated as members download your content. The leads are directly downloaded to Campaign Manager. The leads can also be sent to your CRM or marketing automation tool.
Spotlight Ads– Drive traffic to your landing page or website by featuring your product, event, newsletter, service, and more, with a clear instructions for action for your target viewers. With spotlight ads you can generate lead when content is downloaded. The content can be downloaded directly to your Campaign Manager. You may even transfer them to your CRM or marketing automation tool.
7. Post quality content:
- Your posts should contain teachable information or lessons on how to solve a particular problem or how others can do their job better. Make sure these "problems" are ones that are usually faced by your clients. This way you can show your clients that you can, indeed, solve their problems and you can do it better. This is a great way to appear on your clients' radar and attract the clients you want to offer your services to.
- Your posts should establish you as a “thought leader” and showcase your expertise in your area. This is a very good opportunity and way to get recognized and noticed by your dream clients. More on this will be discussed further in this article.
Posting the right content at the right time is imperative to growing your audience base on.
8. Stay active:
9. Leverage groups and make your own:
10. Build relationships:
Special 3 step strategy for lead generation
1. Add 20 of your dream clients:
2. Comment on ten posts by your dream clients:
3. Post informative content:
Please, share the article!
Yousuf Hossain
I am an entrepreneur who always invests time closely with people to successfully bring their business online. My main mission with this blog is to help people with offering them free guides and tutorials related to website design and marketing so that people can grow their online businesses following my guidance and path!
About Me
Recent Posts
Table of Contents
Sign up for our Newsletter
*You can unsubscribe at anytime!
2 thoughts on “A Novice’s Guide To LinkedIn Marketing”
Wonderful post you have here, I want to thank you for the information that you have shared among us all. I want to say, you did a great work in producing an article such as this one, well I will love to visit your website again some other time.
Thanks for reading. It’s always my pleasure sharing values with my audience.