Reviews

Monsterinsights Review: The Best Google Analytics Plugin

The world right now is going through intense digitization where daily activities have become internet dependent. Today, you can perform almost every task online, be it ordering food, online shopping, booking flights, studying, watching a movie, and tons of other stuff. As a result, business today flourish when they have an online platform to do so. However, you need to know the statistics of your website or online platform and how it’s doing with your audience to thrive in the present competitive world.

Google Analytics is a potent tool to help you analyze your online performance. However, it can be a riddle to use if you’re not an expert on Google Analytics. There are tons of information, statistics, charts, graphs, and numbers showing all at once. Filtering necessary info from this pile of data can be very challenging. And that’s where ‘MonsterInsights’ comes in.

Monsterinsights Review

Features

Performance

Navigability

Support

Pricing

Device synchronization

 5/5

Summary

Monsterinsights is the best Google Analytics tool available in the market right now. To summarize this review, we have decided to feature the following things:

Monsterinsights enables you to track the contents that are making the most money for you.
It shows you which audience base has the highest screen time and thus helps you to focus your marketing in that way.
Monsterinsights tracks which ads are earning the most revenue and helps you to direct your campaign accordingly.
This software also helps you to see how your site is doing in SEO by dint of SEO tracking.
For the price it offers, Monsterinsights provides excellent features like device synchronization, which is really a bliss.

To conclude, we’d like to say that this software is really the best you can find in the market.

5.0

 5/5

Rating

It is straightforward to install and use.
It has a lot of customization options.
It has a straightforward UI.
It requires no third-party accounts.
It can import and export reports.

The free version is very restrictive and contains very little of the original features.
It is quite expensive.

What is Monsterinsights:

Monsterinsights is one of the best if not the best Google Analytics plugin designed for WordPress. That means you can now watch the vital Google analytics statistics right on your WordPress dashboard. No need to filter through tons of data to filter your required information using monsterinsights. This plugin helps you to add, customize, and manage Google Analytics. MonsterInsights e-commerce tracking helps you to analyze the data needed to boost up your woocommerce or secure digital downloads store.

To learn about the Monsterinsights installation, check our article on How To Use Google Analytics With Monsterinsights.

Why should you use Monsterinsights?

Google Analytics will help you with the following:

It will help you realize what your audience wants from you. You'll get a better idea of which of your products are selling more or which of your contents are attracting more traffic and converting into sales as well.
It will help you direct your marketing strategy by informing you about how people are getting to know about your site and how they’re reaching it. As a result, you can revamp your marketing strategy to direct your operations into attracting more traffic and consequently increase sales or subscription conversion.
It will help you track your set goals so that you can optimize your operations according to your progress.

The above 3 points may seem like honest work but trust me when I say this that it’s not. Google Analytics is like a never-ending labyrinth of data where you’ll get lost if you’re not an expert. To help you not getting trapped in this maze, Monsterinsights offers to do the hard work for you. This plugin will do the heavy lifting and fish out the only data that you need to see and show it to you on the dashboard.

It’s also easier to install and use than Google Analytics itself. If you’re a beginner to WordPress and don’t know where to place the tracking code, don’t worry because when installing Monsterinsights you don’t have to copy-paste any code.

Now let’s look at some of the racking features of this plugin.

You can now enable e-commerce tracking for your woocommerce site.
You can now see which ads bring you more revenue by tracking your ads progress.
By dint of the files download tracking system, you can now monitor which of your data are being downloaded by the users the most.
You can also track searches, logged in users, authors, tags, etc. on your website now using this plugin.
On your Google AMP enabled pages, it is now possible to allow Google Analytics Tracking.
Now, you can enable tracking on your Facebook instant articles.
Using form tracking, you can now track all your online forms and check for submissions, conversion rates, etc.
You may also enable Google to optimize using Monsterinsights now and start conducting A/B tests on your websites.
Finally, Mosterinsights follow all the Standards and regulations of the EU and therefore, using it increases the credibility of your online activity.

Features of the free and pro version

Free Version:

The installation and setup are speedy and secure.
There’s a sessions chart to help you compare the total session times of previous time and the present time.
There’s a pageviews chart to help you analyze the total time a visitor stayed on your page.
You can check for new vs. returning visitors.
You can classify your users according to the top 10 countries.
You can use a device breakdown to see which device was most popularly used to visit your site.
You can find out which posts and contents are the most popular on your site.

Pro Version:

Along with the features present in the free version, the Pro version offers the following features to help ace your online activity.

You now get a publishers report which includes the top landing pages, the top exit pages, demographics of your audience, top affiliate links, top outbound links, and the high download links.
In the e-commerce report, you get to see the conversion rate, revenue, transaction, top products, average order value, and high conversion sources.
With the Search Console Report feature, you can check for the highest trending Google search terms, impressions, clicks, etc.
By selecting only the data and time range that you want to see, you can now concentrate your focus solely on the relevant information.
Using engagement tracking, you can choose to track or ignore users who are logged in. This plugin also ignores specific user roles such as administrator and director.
Using enhanced link tracking, you can figure out which link is the most successful in directing traffic to your website and focus your efforts on that one.
By tracking how your affiliate links are doing, you can optimize your campaign accordingly.
You can use the ads addon to track which of your ad banners are doing the best and how to better position them according to the report.
By using the AMP addon, you can now track your AMP pages accurately without producing wrong analytics.
By using Author tracking, you can find out which of your authors are doing the best and who's bringing in more conversion rates or sales, etc.
By using the SEO score tracking, you can check how well your pages are doing in the SEO.

Pricing

There are 3 packages to choose from while buying the plugin. They are the Agency, Pro, and Plus packages. The most popular package is the pro costing $399 a year, now going at a discounted rate of only $199 a year. The agency package costs $799 a year, now going at a discounted price of $399 a year and the plus packaging costs $199 a year, now going at a discounted price of $99 a year.

Conclusion

Mosnterinsights is a successful plugin to help beginners. It successfully presents the most critical data to keep the analysis concise and efficient. For those who are amateurs in Google Analytics and are having a hard time navigating around it, this plugin is the perfect solution for them to check and utilize the statistics regarding their websites. And therefore, we feel like this plugin deserves a 5-star for its utilization.

This post contains affiliate links. It means if you click one of the product links and then purchase the product, we’ll receive a small percentage from the sellers’ end. No need to worry! You’ll still pay the standard amount. So, there’s no extra charge from your part.

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