Guide, Marketing

Pinterest Marketing Guide: Be The Pinterest Pro for Your Business

Pinterest is one of the social media platforms which has managed to stand out among the myriad social media sites. One of the main features setting it apart is probably the fact that this is the go-to place for so many creative people. People who like to make new things be it some small household items or clothing, or even give their room a new look, can share photos of it easily through Pinterest. People who are genuinely interested in something can publish their work or view other people’s work here due to so many amazing features of this media. It is like a medium of letting the creative juices flow.

With time the popularity of Pinterest has only risen. There are more than 322 million monthly active users of this social media platform, and it keeps increasing every day. As the number kept growing, it became a platform for business people too. They started marketing their products using this platform, and it proved to be a great platform. Now, addressing the elephant in the room, can you start marketing your products on Pinterest? If yes, how to do it?

A lot of you might be wondering about this. Fear not, you have come to the right place. This article will be a complete Pinterest marketing guide so that you can market your products and creativity to the users and bag more and more product sales and creative gigs.

In this article, you will know about what kind of marketing plans and strategies you can implement from your business, how you can grow your business with this, and how you can ensure that all the strategy works in your favor.

At first, we should try to understand what this social media is actually about and how it works.

As we have already said, it is a social media platform. Here, people can explore, share, and save different kinds of visually appealing content that they think might be of some help to them or inspire them or entertain them. The users Pin (Pinterest way of saying ‘save’) different contents in different boards (Pinterest way of saying ‘feed’) they have made according to common themes in an organized manner for them and their followers to see them. People with different interests pin different contents according to their likings. People can also upload their content on this platform. The best thing about this is that every user has content according to their type and can browse through only those contents. They don’t have to go through a thousand other things that do nothing but distract them and waste their time.

As the number keeps increasing and seeing how people can browse through their niche quickly, the marketers also became interested in marketing their products on this platform. They started learning more and more about the platform to find ways to market their products. Besides, Pinterest also saw huge money earning potential from these prospective sellers. So, both did their work for this. Pinterest made a thing called Pinterest for Business so that more and more businesses come to this platform, and the marketers thought of more and more strategies to market their products.

Pinterest for Business

Through Pinterest for Business option, the businesses can easily join this social media platform. They need to click join on the Pinterest for Business option and then fill out all the details necessary. The details are just some basic stuff about their business type and product type. After filling out the essential information, one can upload his or her business content from their desktop, laptop, or cell phone. Using the Pinterest browser button. Businesses or creators can easily pin different contents from the platform as well as upload their content. Besides, they can also engage with their prospective customers. They can like or comment on various boards as well as reply to the comments on their boards. Besides, they can also re-Pin (Pinterest way of saying ‘share’). They can also share links to the website.

If you have read till now, you might think these two options that are, Pinterest, which general people use and the Pinterest for Business option is almost the same. Why should I choose the business account for me?

For those people, signing onto the business account gives you access to different special features like Pinterest Analytics, visual search tool, native video player, etc. Another unique feature that is a must to mention is that for running ads, you need to have a business account. Since this is the Pinterest Marketing Guide, we will be discussing all these features that businesses and marketers use. So, we would recommend that you use Pinterest for Business option for your business.

I guess you have already understood why you should go for the business account. Now, let’s talk about what this article called Pinterest Marketing Guide is for. That is, how you can use Pinterest for Marketing?

Use Pinterest for Marketing

1. Create the Perfect Board:

As we have already discussed, the Pinterest timeline is called board. In that, you specify the topic’s name and upload all the contents related to that topic. Make sure you have an exciting topic. Most of the people decide whether to follow you and your content watching your board.

More than 85% of Pinterest users are there for Visual Content. So, even if you write something, even if it is a blog post or an informative post, make sure that the visual or artwork you use is exciting and appealing. It can go in a long way to grab more and more viewers.

If you are working on different topics, make sure you create various boards. You have already understood that people are interested in different topics and follow different boards based on that. People won’t be much affected if you keep different types of content on the same boards and don’t maintain consistency. Instead, separate boards for separate topic is the best way.

If you want to create a good user base, you can also create shared boards. In shared boards, you make a board named ‘Group Board.’ There, different people can contribute with their content. You can use this for public engagement. You can do various contests and create boards so that more and more people participate. Besides, if you want to collaborate with different creators for your business, a group board can be the right solution.

2. Community Building:

Building a fan base or a community of your own can be a great thing to do. Community helps to create a perception in people’s minds that they are part of something. It creates this thought that this business cares for them. And since Pinterest as a whole is built for people with the same interest (the reason all the boards are created), it would help your business to interact with niche customers.

If you want to build a community for your business, you need to interact on the boards. If you have a product and you put that picture on the board, make sure you always reply to people’s comments. If someone appreciates, make sure they receive the ‘thank you’ they deserve. If someone doesn’t like, take feedback from them. Make them feel like their opinions are being listened to. So, they would feel more and more involved with the business. Next time they want to buy something, they would visit your website. And who knows, they might become the customers who buy most of the products.

Now, there might come a question in your mind. That is, “even if I am ready to build a community, the first thing I need is a follower base. Then I can do all that. Now, how do I make people follow my account?” Fear not. This Pinterest Marketing Guide will talk about that too.

How to build a Follower base?

Usually, for personal accounts, what people do is they add people using their friend’s name or their Facebook ids or different other identification processes. But in this case, you are running a business. You don’t want to bind yourself to only people whom you know. You want to make sure more and more people get to know about your account. Besides, if you’re going to add people one by one, that would not be a feasible solution. It would take a lot of time. And you wouldn’t be able to grow much.

So, you need to do something that makes people follow your account. You need to take steps so that more and more people visit your boards on their own. Here are some tried and tested steps.

Use other social media networks to promote the Pinterest Account:

You might be new to Pinterest, but you might have different accounts on other social media. Use them to generate traffic on your account. Promotion on those social medias would help. That would bring a considerable amount of traffic.

Follow some accounts:

Even though we have said that following accounts is not a very feasible solution, but for starters, you can try that. But beware of just randomly following. Follow those accounts which you might think might follow you back. Besides, at first, see their boards. You would get an idea of their interest. Think about that and see if it matches with your type of business. Then add them.

Keep your eyes open:

In this Pinterest Marketing Guide, we are informing you about all the tried and tested strategies, but what you do using those strategies is up to you. The internet is like a sea. Here, thousands of things are happening every second. New trends come and go. So, you have to make sure you stay up to date with all those trends. Staying updated with everything always helps you. So, keep your eyes wide open to see anything new on the internet and decide if you want to do something like that.

Watch your competitors:

There is a saying you might have heard. “Keep your friends close and your enemies closer.” For business, it would be “know your business and know your competitor’s business even more.” So, try to learn what your competitors are doing in their Pinterest account. See if their techniques are working or not. See which trends are working for them and which are not. Gather insights and then apply on your own business so that you only get the positives out of it.

Use Influencer Marketing:

If you look closely at different social media, you would see that most of the influencers out there are known for the particular type of content they make. Usually, their followers are interested in that specific content. For example, some influencers are incredibly fashionable. So, their followers are often either interested in fashion or looking to get an idea about what kind of outfits to buy for them. So, if you own a fashion brand and use them for your advertisement, you would get followers genuinely interested in your content. So, you can create a group of niche followers. It would help you to make your business gain more traction and popularity.

Similarly, for any other type of content, you need to know who are the best in the business and who have the most niche following and use them for marketing your products. It would help you gain the follower list you want to have. Also, another thing to mention through our Pinterest Marketing Guide is that it is not that you have to use other social media to bring them to Pinterest. You can even find popular influencers on Pinterest and tell them to do your advertisement. Instead, it would help you even more, and they would bring those people who are already users of Pinterest.

Pinterest Ads:

We have already discussed why you need to open the Pinterest for Business account. Now, it is time to put it into use. Use ads for advertising your content and driving more and more followers to your account. This’ll help you. When you just start, you won’t have many followers, and it is quite normal. You can put out ads to boost your growth. Besides, when you create rich content that you think deserves more attention, put ads on the platform. The users would see those ads and would come to your channel to see more of your content. If they like your materials, they will end up pressing that follow button.

3. Educating the Customers:

In case of Marketing, it is always said, “Never market your products, market how the product would change People’s lives.” You should always remember this. If you continue just to put our contents, which does nothing but showcase your products, at a certain point of time, people would get bored of it and would take your contents seriously. Ultimately, they might just get tired of it. You should keep a balance of different types of content about your niche.

If you are an artist, don’t always put up the painting you just draw. Sometimes, make a video of your drawing process. People would feel more interested. You can give tutorials about different brush strokes and how to do them. Similarly, if your niche is clothing, show them how the dress can be comfortable. Show them how to style that. Small things like these would make your potential customers engage more and more with your account. Eventually, you earn your followers, and you would end up getting more traction for your business.

While creating content, understand what your customers would want at that time. If it’s fall, show them how to wear a light jacket pairing with the shirts you design. It would help them to understand how buying the shirt you design can up their fashion game. During the summer, when everybody is enjoying their vacation, make a quick video about the necessary steps to draw. Or how to make a painting livelier. Doing the right things at the perfect time is an art, and if you want to market your account and contents, you have to learn to be the master of the art.

Keep your target group in mind. If children follow your account, create such tutorials, which are very safe to try at home. If you run a food-related account and your leading followers are parents, you can show recipes of foods perfect for their child. Always understand your target group at first and then take strategic decisions based on that. It is always an important thing to keep in mind.

Also, educate your audience in such a way that they can relate to. Relatability is one thing every customer looks for nowadays. Allow them to connect to your content, to relate to your brand. Establish your account in such a way that it is always at the top of their mind.

In this Pinterest Marketing Guide, we have been telling you about educating the customers. There are a few ways to understand what to do. These are some common tricks that you can use anytime.

Common Tricks

Let us start by telling you the most important thing for anything. Research. Research about the contents people like. Research what kind of products people would like. Research what would appeal to your audience the most. We can’t emphasize enough on this. It is such an integral part.

You can do various surveys to know about what your customers and followers would like. Find out different questions whose answers would help you in making a decision. Do multiple-choice questions. You can even keep space where they can give feedbacks about your products and contents. Allow them to put forward their opinion. This would help you in two ways. You get to know what they think about your business, and they feel much more connected to your business when they see their opinions being taken seriously.

Carefully look at your follower list and divide them into different segments. Based on those segmentations, make different contents, and target each content towards one or two sections. Keep producing content and products for all the sections in this way. This would help you boost your sales and gain more traction for your business.

4. Driving Web Traffic:

If you have been in the business for quite some time, you would have a website by now. Many new companies start by building the site and later using different social media platforms to drive traffic to their website. In this Pinterest Marketing Guide, we will also talk about how you can drive traffic to your site.

Pinterest is unlike other social media because of a lot of reasons. One of the reasons is that it allows us to link different media contents. How it works is that when you post a picture or content in your Pinterest account, you can link your website along with that content. So, you can share any written or video or image content from your account and use it to link that to your site. If your followers see your uploaded products, they can go directly to the website from your account. They can then buy products if they want to.

If you link properly and utilize this feature wisely, you can increase the traction on your website. You can even boost your sales using this process. If you have a travel based website, you can upload different photos of places all around the globe or upload travel videos. By putting your site’s link in that content, you can quickly bring more audience to your website. If you sell things related to the website, you can even boost your sales.

You can do the opposite too. You can integrate Pinterest on your website too. Pinterest also allows that option. You can even create a particular place on your website where you integrate the photos uploaded on your Pinterest account. So, when your viewers and potential customers visit your website, they can see some of your content. This would intrigue them to visit your page, and they might like those contents and eventually follow you. This would help you to showcase all the products you upload in the future to them.

There are even some exclusive widgets and plugins for websites that are now available, which lets you directly bring some of the Pinterest features to your website. By using some plugins, the users can interact with your Pinterest account directly from your site. If you have some Pinterest linked contents uploaded on the site, other users would be able to pin those contents or the boards of the contents, and they can even follow your account directly. You should use these widgets as having these would save the audience the trouble of going to another web page to follow your account. Remember, you always have to try to make processes as easy as possible for your audiences.

Till now, we have been talking about how to use Pinterest for Marketing. But this Pinterest Marketing Guide wouldn’t leave you with this much information only. Now, we will be discussing the strategies you can follow to do all these and achieve the results you wish.

Marketing Strategies

Through these strategies, you can bring more audience for any type of business, be it new or old, big or small. These can be applied to all kinds of companies and for all types of content.

Start with Business Account:

A business account would always give you the added flexibility needed for your business to grow. One of the main reasons we are continually telling you to do this is that you would get access to Pinterest Analytics through this. As we all know, analytics and data is an essential part of every business. It is the same here too. By having those details, you know how to interact or engage with your customers and improve your business.

Besides, you also get access to some other features. Your profile always has the tag of business. So, people know what they are coming here for. Many people think that this kind of tag might create a negative vibe, but we want to ask you what is better for you? An account with a thousand followers without any outcome or an account with a few hundred followers who are potential customers.

Besides, you would get to use different widgets and tags. Now, if you have been using Pinterest for a while but are realizing that perhaps you should have opened the business account, you can still do it. You can shift it to the business one.

This also gives you access to the ads manager. Now, you can run ads from your account and get more followers or advertise new content and products.

Categorize Properly:

Pinterest is the social platform where most people with specific interests come. So, it is easier to target those people if you categorize your content correctly. You can create one or multiple boards in your account. You get to name your boards. Always name the boards according to their content. You can create two boards if you have two types of contents, one clothing, and another traveling.

Upload different contents in different boards according to their category. So, when people search for clothing, they would find your account. When people search for traveling, they will find yours too. It helps both the account users and businesses. They get to see contents which they like, and you get niche followers. Rather than a mass audience with no particular interest, it is better to get a niche audience. It results in you having a good conversion rate.

If you are entirely new and selecting what type of content to create, just visit different categories on this social media platform. See what is working and what kind of visuals you want to upload. And then work on it. So, the category section helps everyone.

Be as unique as possible:

Whatever you upload, be it images or videos or anything, uniqueness is the key. Pinterest is a platform with more than 322 Million users. Imagine how much content would be uploaded daily. In those myriads of materials, you must set yourself apart from all. So, you want to make sure that your contents are unique, and people don’t think of you like some random account. But how can you be unique? This Pinterest Marketing Guide would help you to be unique too. We have gathered a lot of information and data to advise you on how to be unique.

Keep your content without faces. If people wanted to see beautiful faces or models, they would go to other social media platforms. People are here for the content. Give them what they want. It has been seen that contents without faces get more than 23% more pins than contents with faces.
Flaunt your brand. From the very first stage, try to build up a brand and then utilize that brand. Create branded content. If you create a fantastic video with some brand promotions, people would enjoy the content as well as get intrigues to get products from your brand. And needless to say, the brands sets itself apart from others.
Create engaging content. A product shown on a table wouldn't seem attractive to users. If you want to showcase a skateboard, just think how good it would look on the beach. Create and capture such images and videos where the audience can picture themselves using it. This creates the urge to buy in their subconscious mind.
Compact photos are also necessary. Make sure there isn’t much white space. 30% or less blank space in the image should be your target. Otherwise, you people don’t like to pin your contents.
Sometimes, uniqueness also comes from not being dull. It is very easy to create dull content. But creating an interesting one, that's tough. Don't make your videos too long. Timeframe od 30-90 seconds is enough for a video to grab the attention of the audience.

Use Keywords to your Advantage:

Pinterest search option works in different ways. It is not only confined to the name of the board. If it seen anything related to what people are searching, they would show that too. Let’s say you run a clothing brand, and you have a caption set as beach vibes. Then when people search ‘beach,’ your content would also appear on their search result.

Similarly, Pinterest searches for all kinds of related posts too. So, use keywords and different phrases in the caption or the pins as necessary. You can use your profile bio to use the most commonly used keywords and phrases related to your topic. Besides, when you upload content, put a related caption to it using popular keywords people use to describe it. Board titles help you differentiate your content and bring more audience. Besides, you can also write a board description. So, you can write related phrases there too.

Besides, when you put an ad, you can set different keywords to reach its target audience.

Utilize Hashtags:

I think hashtags are nothing new to you. Like any other social media platform, Pinterest has options for hashtags and works in the same way. People can see more and more of your content if you use the right hashtags in the right place.

When people search for a specific hashtag, Pinterest brings all the contents of the particular hashtag. So, if you upload a beach shirt, put up hashtags like beach, clothing, sea, vacation, etc. to reach people interested in that kind of content.

You can also put hashtags on your boards. And even ad contents allow the use of hashtags. So, use it wisely and make the best out of it.

Social Media Diversification:

You might be new to Pinterest, but you are not new to Facebook, Instagram, or YouTube. So, use that power of yours. You don’t have to keep your content bound to one social media. Create separate materials for different media and sometimes publish the same content to all media. Create a mixture of that.

Besides, you can also put stories or posts or videos on other media platform and bring more audience to your Pinterest account. You can do the opposite too. Use Pinterest to direct people to those media. Diversify more. It would help you have proper popularity in all places. This helps to boost your audience and sales. It also gives you security.

Security, as you don’t have to rely on one media. You can depend on one or the other if you maintain good social media followers in different places. Even if, for any reason, you can’t access one platform, you would have the other ones. So, diversify always.

Engage:

Interact with your audience and followers. It gives them a sense that they have a personal relationship with you and your business. As a result, it creates trust in your business. It is always important to interact. When someone leaves comments on your pins, reply to them. When they get proper replies, they feel loyalty towards your business. Also, when they see they get appropriate responses, they would keep coming back to your account. Either to just visit it or for new inspirations from your contents.

Follow a few accounts from your business account. Make sure you follow those accounts which are related to your topic or are interested in those niches you are expert in. Search topics and see the accounts that others like or those who are experts in creating content based on your type of products.

Visit different accounts, and if you like some content, comment on those from your own. If someone made a pin with your product, ‘Re-Pin’ that in your account. It would help people to have an idea about how others use your products. Besides, it gives the impression that people like your products.

Create engaging posts. Do different activities which bring more and more audiences. You can even do various activities where people use your products and create Pins with it. You can re-pin those contents. These things help you to develop a one on one relationship with your audience. Besides, you can even announce different prizes for these activities. It would act as the perfect incentive for them.

Create useful content. Teach people how to do different things. Teach them how to utilize something in the best way possible. If your account is on fashion, create outfit inspiration videos. Show them how to clean their clothes properly. Show them how to take care of the shirts. Do things like these which teaches them a lot of things.

Interpret Data:

No campaign is a failed campaign. You just get data about what doesn’t work. It is vital to analyze all the data and then analyze it properly to strategize your next moves. If you want more followers, more engagements, and more conversions resulting in more sales for your business, you have to analyze all the data that you can get form your account. You should also analyze data from your content, your follower list, and from every other place possible.

You have to see that you go through all the data like referral traffic, the number of leads generated, number of people who engaged with you and people you could reach, etc. you got from all of your previous marketing campaigns. For all this information, you can use Pinterest Analytics that is available to a business account.

You get a lot of information on your profile. You can get the number of Pins and re-pins your account got. You can even understand how people using Pinterest through mobile react to the content and how people using Computers react to the materials. Besides, you also get to know what contents of your account have done the best. So, you can understand what type of content people like and create new visuals based on that data.

We have discussed different things related to marketing on Pinterest in this Pinterest Marketing Guide. Now, you might wonder that “I don’t have that big of a business. Would all these things work for me and my business?” We would like to reply to that by saying, “Yes.” All of these would work for you, too, if you understand when and how to use it properly.

Make Pinterest Work for Small Businesses

Compared to other social media on the internet, Pinterest has the highest amount of lead conversion and the reputation to reach the right people. You can quickly build a niche audience—the audience who would appreciate your products and eventually buy from you. You can generate more leads and even drive more people to your website if you can target your audience with the right content. And all these things would eventually lead to you building a brand from scratch. For all these things, you can follow some tricks.

Excellent Visuals are the Key:

If you have to choose between watching a video or reading while learning something, what would you choose? A video would appeal more to you, right? Through the video, you can get more ideas as the visuals would help in your learning process. So, understand this. Use visuals. You don’t need to put out only videos. Put out images and videos. Even when you have to say something that is more like a blog post, use relevant images to gather people’s attention.

If you are selling a product, show the images in the most attractive way possible. Create product videos. This would help you get more attention. When people search for the topic, your content should stand out from a thousand other search results.

Build one on one relationship:

We have already talked about how you can engage as much as possible with your audiences. Follow all those things and build a loyal relationship from the very start. It would help you retain those customers for a long time. And it is always seen that a retained customer is much more profitable than a new one. Always keep this mind. And try to maintain the relationship.

Direct Customers to Your Website:

Pinterest has this fantastic feature where you can include a link to your website in the caption part of the post. So, make sure you include the link to your site whenever you put out contents related to your products. If they feel interested, they would visit the website and eventually give you more sales. And you can put the website link in the posts, profile description, and even on the boards. So, utilize this.

Start with the Best Works:

When you are just starting, take some time. Before starting the Pinterest account, get prepared. Create different types of content beforehand. Ensure you already have a month’s independent content ready to be posted. Create tutorials, infographics, blog posts so your followers can learn from you. When you just start, the audience would follow you when they see that they have some benefit here.

If you produce the product they need and present it accurately, you can get more traction. And presenting it accurately translates to showing your expertise to them and making them feel like you not only sell products but also you impart some kind of knowledge.

As your business grows, the audience already knows what they are up for and follow you for all the reputation you have built. So, make sure you create the brand properly with your best works.

Research:

You can start by looking at big brands’ posts when they began. Besides, look at your competitors and what they are doing. Understand what the need of the hour is. Understand the trends going on at that moment. All these things would help you to understand what is the best thing to do. You can then make your analysis and create a schedule of your content. You can sketch out all the things you would do when you start. You will be in a fix if you don’t have any idea about a lot of things. So, research properly.

Tools you can use for Pinterest Marketing

Through this Pinterest Marketing Guide, we want to make sure that you can start any moment after going through our article. For that, we will now be discussing different tools that you can use to ease the process. With these, you can manage your account, develop content, analyze data, and do a lot of other things. We have divided them based on their sectors.

Pinterest Rich Pins:

Yeah, we indeed said that we divided all according to category. But dear audience, we could categorize this into one particular one as it is a beast of a tool, and it can help you with so many things. So, we decided to discuss about this individually.

The tool is Rich Pins. It is a tool you can use for getting information, directing people to your website, showing various information that Pinterest doesn’t generally show on its own. Businesses that properly use Rich Pins and utilize it get the best results. The tool is for different product types and contents, and you need to apply for it according to your products. Rich Pins have five types of sections, namely movie, recipe, article, place, and product, and they each have different features to use.

Rich Pins allows you to provide real-time information that you update on your website as it remains directly connected to your site. If you have an account related to product and you apply and get Rich Pin for your product-related content, you can connect it to your site. Then if you upload a photo of your current collection, the price, availability, and different information about it keeps getting updated whenever you update on your website.

Besides, it also lets you provide the link to your site so you can direct your customers there and get more sales from your account.

The other four types also work in a way that would be helpful for your website and your Pinterest account. The call to action buttons helps you generate more leads and convert those leads to sales. If you can utilize this tool appropriately, you would get much better results.

Content Creation:

Let’s start with how we can create content for your Pinterest account. There are some image creation and video editing tools that would help you professionally create your content. You always need to make sure you are creating amazing visuals, and they are extremely attractive to get more followers and get more traction on your profile.

But a lot of you might be wondering that you don’t know much about graphics so you wouldn’t be able to do it. Worry not. There are a lot of image creation tools that you can find on the internet. You can try those.

You can use Canva to create professional images. They have a lot of graphic templates and icons in the application. You can search among thousands of templates and create using those. Slowly, Canva has upgraded their application to such an extent that there is almost nothing you can’t do with this application. It helps you out to create amazing graphics, engaging photos for the covers and so many more things. Creating infographics is just a matter of minutes with this application. It can help you manage posts of other social medias too. Utilize it properly and you are going to get amazing results.

There is also another app named Pablo, which has beautiful templates and extremely easy to use effects. Use them and create amazing images.

If you want to dive deep into content creation, learn Adobe Illustrator and Adobe Photoshop as they are professional tools that allow you to play with your content a lot more than other applications. The flexibility these applications provide is immense.

Now, you might think about videos. For video creation also, there are a lot of applications. Filmora is an application developed for video editing. You can use some templates or just edit entirely on your own using just your mobile phone. It is good enough to get you started.

You can also use VivaVideo. It is another video editing application like Filmora, which provides you with a lot of tools to edit videos on the go just using your phone.

And if you want to create professional stuff, you can use Adobe Premiere Pro. It is one of the best tools to edit videos.

Social Media Management:

Like any other social media platform, you need to work on Pinterest to get your desired result. You can use social media managing applications to run your account properly. Using them, you can organize your content, schedule posts, and get different data to analyze your account activities. Even though there is Pinterest Analytics, some third-party analytics applications provide you with more information, which is suitable for your account.

A very good social media management tool is Tassi. You can use Tassi to schedule your posts, get different market insights and understand what kind of contents you want to upload. It also has a calendar that lets you schedule all the posts for the week or you can even map you what you want to do next for your page with this. Besides, with the help of this, you know how to create engaging content, promotional graphics and informative content.

Sprout Social is a fantastic tool to help you with your analytics. It also has different tools to help with your engagement. You can schedule your posts using it. You also get access to insights about what type of content your audience wants.

You can also use Tailwind to know about your Pinterest profile. It has a data reporting system that would help you understand what type of content works best for you and what is not doing well. You can also learn about the perfect time to post from here.

Growth:

There are also different tools that you can use for promoting your account, increasing your followers, and improving the engagement on your profile. You can use Pingroupie. It is a tool to help you view the numbers of pins and followers on different boards. As we discussed collaboration, you can understand if you need to collaborate on any particular board form the data you get through Pingroupie. There is another tool called Loop88, which gives information about what type of content you should create. They take different data and come out with a result about what would help you target your audience and increase your following.

Conclusion

We have curated this Pinterest Marketing Guide to help you with everything that you might need about marketing using your Pinterest account. We have talked about how you can start, how you can improve, how you can develop your business, what to do if you have a small business right now, what kind of tools you can use to generate better performance from your account, and a lot of other things. We have tried to give you information about developing your business, increasing your sales, conversion, etc.

We hope we have been successful in doing all the things we intended to do. So, don’t wait anymore. Get started with your Pinterest account and be the marketing maestro of Pinterest.

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Yousuf Hossain

I am an entrepreneur who always invests time closely with people to successfully bring their business online. My main mission with this blog is to help people with offering them free guides and tutorials related to website design and marketing so that people can grow their online businesses following my guidance and path!