Pinterest Marketing Guide: Be The Pinterest Pro for Your Business
- July 9, 2020
- 11:34 am
- No Comments
Pinterest is one of the social media platforms which has managed to stand out among the myriad social media sites. One of the main features setting it apart is probably the fact that this is the go-to place for so many creative people. People who like to make new things be it some small household items or clothing, or even give their room a new look, can share photos of it easily through Pinterest. People who are genuinely interested in something can publish their work or view other people’s work here due to so many amazing features of this media. It is like a medium of letting the creative juices flow.
Table of Contents
Pinterest for Business
Use Pinterest for Marketing
1. Create the Perfect Board:
As we have already discussed, the Pinterest timeline is called board. In that, you specify the topic’s name and upload all the contents related to that topic. Make sure you have an exciting topic. Most of the people decide whether to follow you and your content watching your board.
2. Community Building:
How to build a Follower base?
Use other social media networks to promote the Pinterest Account:
You might be new to Pinterest, but you might have different accounts on other social media. Use them to generate traffic on your account. Promotion on those social medias would help. That would bring a considerable amount of traffic.
Follow some accounts:
Keep your eyes open:
Watch your competitors:
Use Influencer Marketing:
Pinterest Ads:
3. Educating the Customers:
Common Tricks
4. Driving Web Traffic:
Marketing Strategies
Start with Business Account:
Categorize Properly:
Pinterest is the social platform where most people with specific interests come. So, it is easier to target those people if you categorize your content correctly. You can create one or multiple boards in your account. You get to name your boards. Always name the boards according to their content. You can create two boards if you have two types of contents, one clothing, and another traveling.
Be as unique as possible:
- Keep your content without faces. If people wanted to see beautiful faces or models, they would go to other social media platforms. People are here for the content. Give them what they want. It has been seen that contents without faces get more than 23% more pins than contents with faces.
- Flaunt your brand. From the very first stage, try to build up a brand and then utilize that brand. Create branded content. If you create a fantastic video with some brand promotions, people would enjoy the content as well as get intrigues to get products from your brand. And needless to say, the brands sets itself apart from others.
- Create engaging content. A product shown on a table wouldn't seem attractive to users. If you want to showcase a skateboard, just think how good it would look on the beach. Create and capture such images and videos where the audience can picture themselves using it. This creates the urge to buy in their subconscious mind.
- Compact photos are also necessary. Make sure there isn’t much white space. 30% or less blank space in the image should be your target. Otherwise, you people don’t like to pin your contents.
- Sometimes, uniqueness also comes from not being dull. It is very easy to create dull content. But creating an interesting one, that's tough. Don't make your videos too long. Timeframe od 30-90 seconds is enough for a video to grab the attention of the audience.
Use Keywords to your Advantage:
Utilize Hashtags:
Social Media Diversification:
Engage:
Interpret Data:
Make Pinterest Work for Small Businesses
Excellent Visuals are the Key:
Build one on one relationship:
Direct Customers to Your Website:
Start with the Best Works:
Research:
Tools you can use for Pinterest Marketing
Pinterest Rich Pins:
Content Creation:
Social Media Management:
Growth:
Conclusion
Relevant Pages:
Please, share the article!
Yousuf Hossain
I am an entrepreneur who always invests time closely with people to successfully bring their business online. My main mission with this blog is to help people with offering them free guides and tutorials related to website design and marketing so that people can grow their online businesses following my guidance and path!
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